Problem :
Sarah (name changed to protect client identity)is a talented interior designer. She launches a Facebook Ad campaign. It targets potential clients for her home renovation services. Excited, she sees minimal results during the learning phase. The ads aren’t generating the leads she needs.
Solution
Sarah decides to dig into the data Facebook provides. Here’s what she discovers:
Image Focus: While Sarah loves her portfolio photos showcasing grand living rooms, the learning phase reveals that users on mobile devices (her largest audience) are more drawn to close-up shots featuring specific design elements like unique lighting or statement furniture.
Fix:
Sarah creates a new ad set specifically for mobile placements. She uses high-quality close-up photos highlighting the design details her target audience finds most appealing.
Results :
Engagement on the mobile ads soars.exclamation Potential clients are clicking through to learn more about Sarah’s services, leading to a significant increase in qualified leads.
Bonus Tip:
During the learning phase, Sarah also experimented with different ad copy. She found that messages emphasizing “functional design solutions” resonated more than those focusing solely on aesthetics. By incorporating this insight, she crafted even more effective ad copy that spoke directly to her ideal client’s needs.
This example illustrates how interior designers like Sarah can leverage the Facebook learning phase to their advantage. By analyzing data and adapting their approach, they can create targeted ads that resonate with potential clients, ultimately growing their business.
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