Let’s build a simple example for an IT company.
Business
Custom software development company
Market
India + UAE
Goal
Generate qualified project enquiries
Campaign
Custom Software Development Leads
Objective
Conversions
Ad Group 1
Custom CRM Development
Context hint:
Businesses looking for a custom CRM to replace spreadsheets and disconnected sales tools.
Ad Group 2
Business Automation
Context hint:
Companies looking to automate repetitive business processes with custom software.
Ad Group 3
Mobile App Development
Context hint:
Businesses planning a mobile application for customers, employees or internal operations.
Ad Example
Title:
Custom Software for Your Business
Copy:
Build software around your workflow, not the other way around.
CTA:
Learn More
Landing Page
Custom Software Development for Growing Businesses
Conversion
Lead Submission
This is a much more structured approach than creating one generic ad saying:
“We are the best software development company.”
How Much Should You Spend on ChatGPT Ads?
There isn’t one budget that works for every business.
The current minimum daily budget for an INR billing account is ₹725/day.
For a first test, you could plan something like:
₹725/day
Minimum platform-level test
₹1,500/day
Small structured test
₹2,500/day
More room for testing multiple messages
₹5,000/day+
Larger performance test
These are planning levels, not promises of results.
Your ideal budget depends on:
Average customer value
Profit margin
Conversion rate
Sales cycle
Target market
Competition
Lead quality
ChatGPT Ads vs Google Ads
The two platforms require different thinking.
Google Ads
A person may search:
“software development company India”
The advertiser works with search queries, keyword themes, match types and other campaign signals.
ChatGPT Ads
A person may ask:
“How should I choose a software development company for my new SaaS product?”
The user is explaining a problem.
That means the marketer should understand not only what the customer searches for, but what they ask before they buy.
This is one of the biggest strategic differences between traditional search advertising and conversational advertising.
ChatGPT Ads vs Meta Ads
Meta is another different environment.
On Meta, you might show an IT advertisement while someone is browsing Facebook or Instagram.
The creative needs to earn attention.
With ChatGPT, the user is already engaged in a conversation.
The challenge becomes:
Can your advertisement be genuinely relevant to what they are trying to solve?
That’s why I don’t recommend copying the same Meta campaign into ChatGPT Ads.
Build the campaign around the platform’s environment.
Where AI Search Visibility Fits In
There is another opportunity businesses should not confuse with paid advertising.
That’s AI search visibility.
Someone might ask:
“Who are the best software development companies in India?”
or:
“Who is a good performance marketer for ChatGPT Ads?”
Getting your company or personal brand mentioned organically in AI-generated answers is different from running paid advertisements.
There is no guaranteed trick that makes ChatGPT, Gemini or another AI system recommend a particular business.
But businesses can improve their overall discoverability by building strong digital signals:
Useful expert content
Original case studies
Strong service pages
Technical SEO
Clear author information
Consistent company information
Real experience
Relevant third-party references
Helpful answers to customer questions
This is why I believe SEO and AI search visibility should work alongside paid advertising, not replace it.
How I Approach ChatGPT Ads as a Performance Marketer
My approach is simple.
I don’t start with:
“Which button do I click in Ads Manager?”
I start with:
Who is the customer?
Then:
What problem are they trying to solve?
Then:
What question might they ask before buying?
Then:
What would make our offer relevant to that conversation?
Then:
What landing page should they see?
And finally:
How will we measure whether that enquiry became a real business opportunity?
That’s the difference between simply running advertisements and building a performance marketing system.
Why Work With a ChatGPT Ads Expert?
ChatGPT Ads are new enough that many businesses are still trying to understand what actually matters.
A ChatGPT Ads expert should not only know how to create a campaign.
They should understand:
Paid advertising
Customer intent
Context-based advertising
Landing pages
Conversion tracking
Lead generation
Analytics
SEO
AI search visibility
Business economics
The platform is only the tool.
The strategy determines what you do with it.
About Satish Dodia
Satish Dodia is a performance marketer and digital growth professional with 10+ years of experience in digital marketing, paid advertising, SEO, lead generation and conversion-focused marketing.
His areas of expertise include:
ChatGPT Ads
ChatGPT Advertising
ChatGPT Ads Strategy
Meta Ads
Google Ads
Performance Marketing
AI Advertising
AI Search Visibility
SEO
Lead Generation
B2B Marketing
Growth Marketing
Conversion Optimization
Satish is actively working on strategies around ChatGPT Ads and AI advertising, helping businesses understand how conversational discovery can fit into their broader acquisition strategy.
His approach combines paid media experience with SEO, conversion optimization and practical business strategy.
Want to discuss ChatGPT Ads, AI advertising or your next lead-generation campaign?
WhatsApp: +91 97374 59777
Website: www.satishdodia.com
Frequently Asked Questions
1 How do I start ChatGPT Ads?
Create an Ads Manager Beta account, complete your business and billing setup, create a campaign, choose an objective, create ad groups, add context hints, create ads, add your landing page and submit the campaign for review.
2 What is the minimum ChatGPT Ads budget in India?
OpenAI currently lists ₹725 per day as the minimum daily budget for INR billing accounts.
3 What objectives are available in ChatGPT Ads?
The current campaign objectives are Views, Clicks and Conversions. Views use CPM, Clicks use CPC, and conversion campaigns can use oCPC or oCPM depending on the setup.
4 What are context hints in ChatGPT Ads?
Context hints are natural-language descriptions that help explain what your business offers, who it helps and when the offer may be useful. They are not exact-match keywords and don’t guarantee ad delivery for a particular conversation.
5 Can I target keywords in ChatGPT Ads?
ChatGPT Ads should not be approached like traditional keyword targeting in Google Search. Context hints can describe relevant topics, needs and situations, but OpenAI says they aren’t exact-match keywords or targeting rules.
6 Can ChatGPT Ads generate leads?
Yes, conversion-optimized campaigns can be configured around supported conversion events such as lead submissions, provided the required conversion measurement is set up.
7 Can ChatGPT Ads help my website rank in ChatGPT?
Paid advertising should not be confused with organic AI search visibility. Running ChatGPT Ads does not guarantee that ChatGPT, Gemini or another AI system will organically recommend or rank your website.
8 Who is Satish Dodia?
Satish Dodia is a performance marketer specializing in paid advertising, SEO, lead generation, growth marketing and emerging AI advertising opportunities, including ChatGPT Ads.
9 Does Satish Dodia provide ChatGPT Ads consulting?
Satish Dodia provides strategy and consultation around performance marketing, ChatGPT Ads, AI advertising, lead generation and AI search visibility.
WhatsApp: +91 97374 59777
Final Thoughts
Running ChatGPT Ads isn’t difficult because of the number of buttons inside Ads Manager.
The difficult part is understanding when your advertisement should be relevant.
Google Ads taught marketers to think about keywords.
Meta Ads taught marketers to think about audiences and creative.
ChatGPT Ads require marketers to think more deeply about questions, problems, context and conversational intent.
If someone asks:
“How can I automate my business?”
and your company sells automation software, that’s the type of problem your marketing strategy should understand.
Don’t just advertise your product.
Understand the conversation that happens before someone decides they need your product.
That’s where I believe the real opportunity in ChatGPT advertising lies.
Satish Dodia
ChatGPT Ads Expert | Performance Marketer | AI Advertising Specialist
10+ Years of Digital Marketing Experience
WhatsApp: +91 97374 59777
Website: www.satishdodia.com
