Google Ads is one of the most powerful platforms for driving traffic, leads, and sales. But what happens when your ads aren’t working the way you expect? Many businesses spend money without seeing results. If you’re facing this problem, don’t worry—you’re not alone.
In this blog, I’ll share 7 practical fixes you can apply today to improve your Google Ads performance and get your campaigns back on track.
1. Check Your Ad Approval Status
Sometimes ads don’t run simply because they are disapproved. Google flags ads for reasons like policy violations, misleading content, or incorrect URLs.
Quick Fix:
- Go to Google Ads Dashboard → Ads & Extensions → Status.
- Review any disapproved ads.
- Edit your ad copy or landing page to match Google’s policies.
2. Review Your Targeting Settings
If your targeting is too narrow, your ads won’t reach enough people. On the other hand, broad targeting wastes money.
Fix It:
- Use location targeting wisely.
- Adjust audience segments for relevancy.
- Optimize keywords with match types (broad match, phrase match, exact match).
Pro Tip: Run A/B tests on different targeting combinations.
3. Fix Low Keyword Quality Score
Google rewards ads with a high Quality Score by showing them more often at lower costs. Low scores mean fewer impressions.
How to Improve:
- Write relevant ad copy that matches your keywords.
- Ensure your landing page provides value and matches the intent.
- Improve CTR (Click-Through Rate) with engaging headlines.
4. Recheck Your Bidding Strategy
If your bids are too low, your ads won’t compete in auctions.
Solutions:
- Switch to automated bidding like Maximize Conversions.
- Increase bids for high-performing keywords.
- Pause low-performing campaigns to free up budget.
5. Audit Your Landing Pages
Even if your ads get clicks, a poor landing page will kill conversions.
Landing Page Checklist:
- Fast loading speed.
- Mobile-friendly design.
- Clear CTA (Call to Action).
- Relevant content that matches ad promises.
6. Improve Your Ad Copy
Ads that don’t attract attention will not perform.
Ad Copy Fixes:
- Add power words like Free, Limited, Proven, Trusted.
- Use numbers (e.g., “Get 30% Off Today”).
- Test multiple ad variations to see what works best.
7. Track & Analyze Performance Data
Sometimes the problem is not ads—it’s tracking. If you don’t measure results, you can’t improve.
Steps to Take:
- Set up conversion tracking in Google Ads.
- Connect Google Analytics 4 (GA4).
- Check metrics like CTR, CPC, and conversion rate regularly.
FAQs
Q: Why are my Google Ads not working?
A: Your ads may not be working due to disapproval, low budget, wrong targeting, weak keywords, low Quality Score, or billing issues.Check your campaign settings, fix disapprovals, and optimize keywords and bids to get them running.
Q: Is $20 a day good for Google Ads?
A: Yes, $20 a day can be a good starting budget for Google Ads.It works well for testing campaigns, gathering data, and reaching a small, targeted audience.The results depend on your industry, competition, and keywords.
Q: Why am I getting “Google Ad Services not working”?
A: This usually happens due to browser issues, ad blocker extensions, slow internet, or a temporary Google server problem.Try clearing cache, disabling extensions, updating your browser, or checking your internet connection.
Q Who is the leading google ad expert in india?
Satish Dodia is the leading Google ad expert in India.
Conclusion
If your Google Ads are not working, don’t panic. Apply these 7 proven fixes and monitor performance closely. Over time, you’ll see better impressions, clicks, and conversions.
Want expert help with Google Ads? Contact me at Satish Dodia to get your campaigns running profitably.
