From Getting Clicks to Creating Cozy: My Story Helping Interior Designers Shine Online
By Satish Dodia, Founder at Memento Technologies
Hey everyone! Satish here. For about ten years now, since 2015, I’ve been hanging out in this cool spot where the internet meets beautiful homes and spaces. Basically, I help interior designers like you get your amazing work seen by more people online.
My background wasn’t always about picking out the perfect sofa or choosing the right shade of paint. I actually started in the world of computers and online stuff – you know, things like getting websites to show up on Google, running ads online, and making sure businesses connect with their customers through the internet.
But then, something interesting happened. I started working with this super talented interior designer who had an incredible eye for detail but was struggling to find enough clients. They had this amazing portfolio, but nobody online seemed to be noticing. It was like having a hidden gem!
That’s when it clicked for me. I realized that even though interior design is all about beautiful visuals and personal service, getting the word out there needs a smart online plan. I started learning everything I could about what makes interior design tick – the different styles, how people find inspiration, and what they look for when hiring someone to transform their space. I started thinking about the words people use when searching online, like [“fancy home design”], [“someone to decorate my house”], [“making offices look good”], [“cool modern furniture”], and how important pictures are on places like Instagram and Pinterest.
My first step was to take the online marketing tricks I already knew and tweak them specifically for the design world. This meant:
- Making their website their best showcase: Not just making it look good, but also making sure it was easy for people to find on Google and showed off their projects in the best way possible.
- Creating interesting stuff to read and see: Things that would actually grab the attention of people looking for design help and answer their questions.
- Using social media to show off their style: Building a strong visual presence and actually talking to potential clients.
- Running online ads that actually reached the right people: Targeting folks who were actively looking for interior design services.
And guess what? It worked! That first designer started getting way more inquiries, their brand felt more solid, and their business just started doing better overall. That success story became my “aha!” moment. Since then, I’ve been lucky enough to work with tons of interior designers – from those just starting out on their own to bigger companies wanting to grow even more.
My Journey Helping Interior Designers Grow Their Businesses:
Over the years, I’ve basically become a translator between the world of beautiful design and the sometimes-confusing world of online marketing. Here’s what I’ve helped designers with:
- Setting up a killer online home: This means making sure their website not only looks amazing but is also easy to use and helps them get found on Google. We focus on showing off their projects, explaining what they do, and making it super simple for people to get in touch.
- Finding those perfect clients: This is what it’s all about, right? I use different ways to bring in good leads, like making sure they show up in online searches, running targeted ads, and using social media to connect with people who need their services.
- Building a name people trust: In the design world, your reputation is everything. We work on making sure your brand looks professional everywhere online, showing off happy client stories, and really connecting with your audience.
- Making marketing less of a headache: There are ways to automate some of the online stuff, like sending emails and following up with potential clients, so designers can focus on what they do best – designing!
- Helping businesses grow bigger: For those who are already doing well, we look at new ways to reach more people and expand their services.
Getting Started with Marketing Without Breaking the Bank (Especially in 2025):
I know that when you’re focusing on creating beautiful spaces, spending a ton of money on marketing might not be top of the list. The good news is that in 2025, there are lots of smart and affordable ways to start getting leads, building your name, and showing off your brand online. Here’s how you can get going without a huge investment:
- Creating Your Online Showroom (Your Website):
- Make Your Website Awesome (Think “easy websites for designers” or “cheap website for design”): Your website is like your digital portfolio. Even if you’re on a budget, platforms like WordPress, Wix, or Squarespace have affordable options and templates that look great. Just make sure you have:
- Amazing Pictures: Seriously, your best projects need to shine with professional photos.
- Clear Info on What You Do: Spell out your services clearly (like “decorating homes,” “designing offices,” “planning spaces”, “2Bhk / 3 Bhk Flats Design”,). Use simple phrases people search for, like [“how much does it cost to hire a home decorator”] or [“office design ideas”].
- A Great “About Me” Page: Tell your story! People connect with people.
- Easy Ways to Contact You: Make sure your contact forms are simple and your “call to action” buttons (like “Get a Free Chat” or “See My Work”) are clear.
- Works on Phones and Tablets: Everyone uses their phones, so your website needs to look good on them too. Google likes websites that are mobile-friendly.
- Basic SEO (Getting Found on Google): Use simple keywords like [“interior designer in [your town]” or “local home decorators” in your website titles and descriptions.
- Using Free Social Media Like a Pro (Think “Instagram tips for designers” or “Pinterest for interior design”): Places like Instagram, Pinterest, and even LinkedIn are fantastic for showing off your work and connecting with potential clients without spending any money upfront.
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- Show Off on Instagram: Share beautiful photos and videos of your projects, little behind-the-scenes peeks, and design inspiration. Use hashtags that people are actually searching for, like #[yourcity] interiordesign, #homedecor, #luxuryhomes. Chat with people who comment and other design lovers.
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- Get Inspired (and Found!) on Pinterest: Create cool boards with your projects and design ideas. Use simple descriptions with keywords like [“modern living room ideas” or “small apartment decorating”]. Pinterest is like a visual search engine.
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- Connect Professionally on LinkedIn: Talk to potential clients, architects, and other people in the industry. Share your expertise in posts and articles.
- Getting Seen Locally with Google (Think “how to get on Google Maps for my design business”): Google My Business (now Google Business Profile) is free and helps people in your area find you. Make sure your info is correct, add photos, list your services, and ask happy clients to leave reviews.
- Sharing Your Knowledge (Content Marketing on a Budget – Think “blogging for designers made easy”):
Creating helpful stuff online can bring in potential clients and show that you know your stuff. You don’t need fancy equipment to start:
- Start a Simple Blog on Your Website: Share your tips, show off your projects, and answer common questions. Use easy-to-understand titles like “5 Ways to Make a Small Kitchen Feel Bigger” or “The Latest Trends in Eco-Friendly Home Design.”
- Make Pretty Pictures and Graphics: Use free tools like Canva to create nice visuals for your blog and social media.
- Get More Mileage from Your Content: Turn your blog posts into social media updates, make short videos based on your articles, or put together a list of frequently asked questions.
- Free Ways to Get the Word Out (Think “free marketing ideas for interior designers”):
- Talk to People! Go to local events, meet architects, real estate agents, and builders. Word-of-mouth is still super powerful.
- Team Up with Others: Partner with furniture stores or art galleries for joint promotions.
- Send Simple Emails (Free Options Available): Start collecting email addresses on your website by offering something free (like a design checklist or a mini-guide). Then, send out helpful emails every now and then. Platforms like Mailchimp have free plans for beginners.
- Reach Out Locally (DIY PR): Contact local newspapers or design blogs with interesting project stories or your expert advice.
Making Google Understand You (Semantic SEO and Simple Keywords):
To really get noticed online, you need to think about what people actually type into Google. That’s where understanding the meaning behind searches comes in.
- Think Like Your Clients: Instead of just “living room design,” think about what someone searching might really want: “how to make my living room feel cozy with a fireplace,” “ideas for arranging furniture in a small living room,” or “best paint colors for a living room that doesn’t get much sun.”
- Use Related Words Naturally: When you’re writing, don’t just repeat the same keywords over and over. Use other words that are related to your topic. For example, if you’re talking about “kitchen makeover,” you might also use words like “new cabinets,” “countertops,” “kitchen island,” “backsplash,” and “appliances.” This helps Google understand the whole picture.
Linking Your Website Together (Internal Linking Made Easy):
Think of your website like a connected web. When you link different pages together, it helps Google understand what’s important and also helps people find more useful information on your site.
Here’s how to do it simply:
- Link Blog Posts to Your Services: If you write a blog post about “Choosing the Perfect Sofa,” link it to your “Home Decorating Services” page using words like [“home decorating services”].
- Link Your Services to Your Projects: On your “Kitchen Design” page, link to specific kitchen projects in your portfolio using phrases like [“modern kitchen renovation”] or [“small kitchen design ideas”].
- Connect Related Blog Posts: If you have two blog posts about similar topics (like “Picking Paint Colors” and “Understanding How Colors Make You Feel”), link them to each other using phrases like [“how colors make you feel”] or [“tips for choosing paint colors”].
- Use Descriptive Links: Instead of just saying “click here,” use words that tell people (and Google) what the link is about.
Examples of Simple Internal Links for This Blog Post:
- When I talked about making your website great, I could link to another simple blog post called “Easy Steps to Build a Great Interior Design Website in 2025” using the words [“make your website awesome”].
- When I mentioned Instagram, I could link to a simple guide titled “Getting Clients Through Instagram for Interior Designers” using the words [“Instagram tips for designers”].
- When I talked about showing off your work, I could link to your online portfolio page using words like [“see my work”] or “[Your Name]’s design portfolio.”
Getting Leads, Building Your Name, and Showing Off Your Brand in 2025 (The Simple Version):
By doing these simple things consistently, you can start getting more clients, build a good reputation, and make your brand known in 2025, even if you’re starting small. Just remember:
- Keep Showing Up: Regularly update your website, post on social media, and share new ideas.
- Be Helpful: Give good advice and inspiration to your audience.
- Be Real: Talk to people online like you would in person.
- See What Works: Pay attention to what’s getting attention online and do more of that.
- Be Patient: It takes time to build a strong online presence. Don’t give up!
I’m Here to Help You Succeed:
Helping talented interior designers like you succeed online has been amazing for me. I’ve seen how a good online plan can really change things. At satishdodia.com , we’re all about making the online world less scary and more helpful for your business.
Whether you’re just starting out or you’re ready to grow your design business, we have simple solutions to help you find more clients, build a strong brand, and do more of what you love – creating beautiful spaces.
Ready to chat about getting more clients for your interior design business in 2025? Let’s connect!
