Are you an interior designer seeking new clients? Whether word-of-mouth referrals are slowing down or social media posts aren’t gaining traction, Google Ads can be your most effective solution. With a targeted approach, you can connect with potential clients actively searching for interior design services.
In this guide, we’ll explore Best google ads for interior designers 2025 and how it can transform your business by driving qualified leads directly to your website. Here’s what we’ll cover:
What are Google Ads?
Why Use Google Ads for Interior Design?
Step-by-Step Setup Guide for Google Ads
Effective Keyword Targeting
Writing Compelling Ads
Optimizing and Monitoring Campaigns
Budgeting for Google Ads
Should You Hire an Interior Design Marketing Agency?
What Are Google Ads?
When you search on Google, you’ve likely noticed results labeled as “sponsored” at the top of the page. These are Google Ads—paid listings designed to appear prominently for relevant searches. With millions of searches conducted daily, Google Ads give your interior design business the visibility it needs to attract new clients.
Unlike organic strategies like social media posts, Google Ads enable you to target high-intent users ready to engage with your services. For every $1 spent on Google Ads, businesses see an average return of $8, making it a cost-effective option for growth.
Note: A lot of people, myself included in this post, say “Google Ads” to mean “Google Search Ads”. But Google Ads also encompasses ads running on Google’s display network (third party websites), Discovery ads, Video ads (i.e. YouTube), and more. I won’t be covering those in this post, they’re more used by businesses with larger budgets to generate awareness.
Why Use Google Ads for Interior Design?
As an interior designer, having a strong online presence is critical. Here’s why Leading Digital Marketing Agency for Interior Designers works so well:
Reach Actively Searching Clients: Your ads appear when potential clients are actively looking for services like yours.
Control Your Budget: You can start with as little as $10 per day.
Local Targeting: Reach clients in specific cities or neighborhoods.
Measurable Results: Track every click and conversion to assess ROI.
How to Set Up Google Ads for Interior Design
Setting up Google Ads might seem daunting, but with the right steps, you can make the most of your budget:
1. Set Your Goals and Budget
Define your objective—whether it’s booking consultations, generating calls, or increasing website traffic. Google often offers promotional credits, so take advantage of these to offset initial costs.
2. Keyword Targeting
Your campaign’s success depends on the keywords you choose. For example:
High-intent keywords: “interior design marketing agency,” “kitchen interior design services.”
Exclude irrelevant terms: Use negative keywords to avoid targeting services you don’t offer.
Tools like Google Keyword Planner can help you find keywords with high search volume and low competition.
3. Create Engaging Ads
Your ad copy is the first impression. Highlight your unique selling points, such as:
“Transform Your Space with Expert Interior Designers.”
“Book a Free Consultation Today!”
Include compelling descriptions and utilize ad extensions like sitelinks and callouts for better engagement.
4 keyword Targeting
Keyword targeting is the foundation of a successful Google Ads campaign. To reach the right audience, start by identifying the terms your ideal clients are likely to search for. For instance, if you’re an interior designer, you may target keywords like “home interior designer near me” or “kitchen renovation design.” Use tools like Google Keyword Planner to research search volumes, competition levels, and cost-per-click estimates. Focus on high-intent keywords that align closely with your services while excluding irrelevant ones using negative keywords. This strategic targeting ensures that your ads reach potential clients actively seeking your expertise, maximizing your return on investment.
Google Keyword Planner has hundreds of related keywords, depending on what you’re looking for. Just based on the one that I entered, it generated more than 1,000 suggestions. You need to review the data to see what the opportunities are for you.
Ideally you’re looking for high-volume, low competition and cheap bid ranges for keywords that indicate a high intent to actually start working with you.
Also Read : 5 Mind-Blowing Instagram Hacks That Will Skyrocket
Optimizing and Analyzing Campaigns
After launching your ads, monitor their performance regularly:
CTR (Click-Through Rate): Indicates how persuasive your ads are. Aim for 3-5%.
Conversion Rate (CVR): Measures how many visitors take action, like booking a consultation.
Search Terms Report: Analyze what users are searching for and refine your keywords accordingly.
How Much Should You Spend on Google Ads?
You can start small, with as little as $5-$10 per day. Adjust your budget based on results and location. For example, competitive cities like New York or Los Angeles may require higher budgets to remain visible.
Should You Hire an Interior Design Marketing Agency?
If managing Google Ads feels overwhelming, consider partnering with an expert interior design marketing agency. They can handle everything from keyword research to ad creation, ensuring maximum ROI for your campaigns.
Google Ads is a powerful tool for interior designers to connect with clients actively searching for their expertise. By strategically targeting the right audience and optimizing your campaigns, you can turn clicks into consultations and grow your business.
For more personalized guidance on running Google Ads, contact us at Satish Dodia. Let’s help your interior design business thrive!
